youtube marketing – Science Fiction & Fantasy Marketing Podcast

SFFMP 187: YouTube for Authors, Pricing High, and Running a Successful Patreon Campaign

June 26, 2018 SFFpodcast Author Interview, Podcast

This week, we chatted with fantasy author Jenna Moreci who was able to quit her day job after she published her first book in 2015. But that’s not all she did. A year earlier, she started a YouTube Channel for writers where she’s been consistently uploading weekly videos. She used her YouTube following to help launch that first book (Eve: The Awakening), start a Patreon campaign, and create CafePress merchandise that she sells to her followers/readers.

Here are some of the specifics that we talked about:

Why Jenna started a YouTube channel geared toward writers.
How having a following on YouTube helped her launch her first novel, Eve: The Awakening.
How she was able to quit the day job and replace her income after her first novel.
How long it takes to build up a following on YouTube and why you have to consistently post quality videos.
How much time Jenna spends on her YouTube videos each week.
Things authors should keep in mind if they’re thinking of starting their own YouTube channel.
The book marketing assistance business she mentioned (STORIAD).
Why Jenna started a Patreon campaign and how she’s earning over $1,000 a month with it.
Whether it’s worth it to start a Patreon campaign before you have a following.
Jenna’s attitude when she started out: “Assume the money’s not going to come for a long time.” And how that helped her keep her expectations realistic.
Why she started doing merchandise related to her books and YouTube channel and why she uses CafePress.
Why she’s pricing fairly high for an indie author (her most recent novel is priced at $6.49).

You can visit Jenna on her website, YouTube, Twitter, and Instagram (among other places!) and check out her books, Eve: The Awakening on Amazon and The Savior’s Champion available in most stores.

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jenna moreci, patreon, pricing ebooks, youtube, youtube marketing

SFFMP 79: Epic Fantasy, YouTube Marketing, and Finding a Route to Success with Garrett Robinson

May 3, 2016 SFFpodcast Author Interview, Podcast

This week, we chatted with epic fantasy author Garrett Robinson (http://garrettbrobinson.com/) who got his start with genre hopping and serialized fiction before deciding to settle in and focus on epic fantasy. Several novels later, he’s selling a lot of books and making a great living.

Here’s some of what we talked about:

Outlining and planning when you’re building a big world with multiple series and storylines
Juggling multiple series and having publication schedules that satisfy the readers and make marketing doable
Why it took three books and a boxed set before the ball really started rolling for Garrett
What kinds of book covers are expected for epic fantasy
Live vlogging a novel as a way to interact with readers and also as an accountability tool
Creating a YouTube channel where videos actually convert to book sales
Why Garrett is sticking with KDP Select for the time being
The perks of getting a Bookbub ad while in Kindle Unlimited
Why he’s enjoying Tumblr as a social media platform
Author Platform Rocket — a resource Garrett uses for generating Facebook leads for his mailing list
Tips for Facebook advertising (don’t be shy — imagine yourself as a marketing firm that was hired to plug your books)

If you want to get Garrett’s first book for free, stop by his page and sign up for his newsletter.

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amazon advertising, epic fantasy, facebook advertising, garrett robinson, mailing lists, podcasts, serials, youtube, youtube marketing

SFFMP 15: YouTube Marketing, Facebook Events, and Increasing Mailing List Sign-Ups with Bryan Cohen

January 20, 2015 SFFpodcast Author Interview, Podcast

Tonight we interviewed Bryan Cohen, the author of the YA science fiction/fantasy series Ted Saves the World and the co-host of the Sell More Books show. Bryan is a relatively new fiction author, but he’s been publishing non-fiction for a while longer, and he’s sold 35,000 books across all of his titles. He’s definitely got the entrepreneurial spirit, and we got some great tips by talking to him.

Here’s a look at some of what we covered in the interview:

How to run a successful Facebook Event that actually sells books
Starting a YouTube channel to entice more people to check out your work (Bryan’s new video project is the Bryan Cohen Showen)
Networking with other authors
Tips for getting more people to sign up for your mailing list (Bryan referenced Joanna Penn’s recent post: How To Grow Your Fiction Email List Subscribers. My Own Case Study)
Are any of the other social media platforms (Twitter, Google+, Pinterest, etc.) worth the time investment?
Having a photo shoot done to ensure you get some great (and original) cover art for your series