wayne stinnett – Science Fiction & Fantasy Marketing Podcast

SFFMP 218: Taking Advantage of an Underserved Niche, from Blue Collar to No Collar, and Is NINC Right for You?

January 29, 2019 SFFpodcast Author Interview, Podcast

This week, we chatted with sea-adventure author and current president of Novelists, Inc. (NINC), Wayne Stinnett. He’s been a full-time independent author for years, has written a non-fiction title (From Blue Collar to No Collar), and has been a frequent poster at Kboards where he shares a lot of wisdom with the writing community. We asked him about his niche on Amazon, how he keeps his books selling when he does about three releases a year, and what NINC can do for authors.

Here are some of the specifics that we covered:

Getting started in a less competitive category (on Amazon).
How to keeps book selling when that category gets more crowded.
When it makes sense to keep writing in one long series (Wayne is about to publish his 14th novel in his Caribbean Adventure series) versus starting a new one.
Wayne’s plans to shift from a solo writer to running a publishing company and taking on other authors.
The changes that Wayne has seen in the 5+ years since he published his first novel on Amazon.
Why he’s stuck with KDP Select (Amazon exclusivity) during that time (and why he’s thinking of going wide soon).
Whether Amazon advertising is as effective for him as it used to be.
Running ads on local TV and radio stations since he lives in the area where his stories are set.
How important budgeting is when you’re publishing two or three books a year — having great months around releases but then watching things wane until the next release.
How he keeps newsletter subscribers interested in between releases.
How he often launches into the Top 100 on Amazon with a new novel.
What Novelists, Inc. (NINC) is and why authors might want to join the organization.
The annual NINC conference and why it’s more advanced than the majority of publishing conferences.