SFFMP 56: Self-Pub vs. Small Press vs. Trad + Effective World Building with Liana Brooks and Amy Laurens

Today we chatted with Liana Brooks and Amy Laurens, sci-fi and fantasy authors who both got their start with short stories and have branched out into novellas, novels, and creating their own press: Inkprint Press.

Here’s some of what we covered today:

  • The differences in marketing when you’re indie published, small press published, and traditionally published, including how much work you can expect to do on your own.
  • The importance of networking with other authors, especially as an indie author.
  • Participating in anthologies (bonus points if you can get into an anthology with a bigger name author)
  • Getting the rights back to previously published short stories and self-publishing them
  • The challenges of marketing novella-length fiction
  • Getting custom business cards for each of your series, so you can tailor what you’re trying to sell to the individual you meet (they use Moo.com NFC-chip cards to allow people to hold the card up to a smart phone and automatically get a free download delivered right to the phone)
  • Aspects of social media that they’ve found useful
  • Are blog tours still worth it? And organizing one as an indie
  • Do you run into problems when cross-promoting between indie and trad pubbed books?
  • World building tips from a science stud (Amy) who has a book on world building coming out in 2016 — you can sign up to hear when it’ll be out on her site: From the Ground Up, notification list.

Both authors have work in the free Tales from the SFR Brigade that you can check out. Their books are, of course, available from Inkprint Press as well as the usual spots. Liana recommends trying her Even Villians Fall in Love series (superhero romance) or The Day Before Time (sci-fi).

 

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SFFMP 41: From Indie to Small Press (why and how) with Claire Frank

Tonight, after dealing with a few technical difficulties, we interviewed up-and-coming epic fantasy author Claire Frank. She got started in December, 2014, and did well enough to attract a publisher (Realm Walker Publishing), and we asked her about what it’s like for new authors getting started today. When our guest went AWOL briefly, Lindsay started talking about pre-orders and some of her notes from panels at the big RWA Con; we’ll continue discussing pre-orders, iBooks, Facebook advertising, and some of those other interesting topics in next week’s show.

Here are some of the highlights from Claire’s interview:

  • Finding time to write when you’re homeschooling three kids and working a part time job
  • Some of the perks of bouncing ideas off your Lego-loving significant other
  • What made Claire decide to sign on with a small press versus sticking with indie publishing
  • What can a small press offer, and are they more flexible with contracts than the Big 5 publishers?
  • Getting invited to cons and onto panels with a publisher’s help
  • Getting reviews as a first-time author
  • Finding cover art designers and how a good cover can help with everything from reviews to sales
  • Participating in anthologies to increase awareness of all authors under a publisher
  • Who should consider a small press publisher, and how do you get in touch with one if you’re interested?

Make sure to check out Claire’s books and the lego art on her website too!

Update Feb 2016: Claire sent me an email, letting me know she decided to part ways with her publisher and is going it on her own now. Best of luck to her in the future!

 

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SFFMP 28: Marketing Steampunk and Working with a Small Press with AW Exley

Tonight we talked to AW Exley, the author of the popular steampunk adventures, The Artifact Hunters. She hails from rural New Zealand and signed on with Curiosity Quills, a small press, to start out. She’s since started publishing some of her work independently and spoke to us about the differences in marketing and control. Here’s a quick look at some of what we covered:

  • Advantages of going with a small press when you’re starting out
  • Why AW Exely decided to self-publish her more recent books
  • Spending time on social media and marketing versus just writing the next book in a series
  • The challenges of growing a private mailing list when a publisher is handling the backmatter (and putting their own newsletter link in)
  • The advantages of wearing a corset when pimping books to the steampunk audience. 😉 (And will Jo buy a corset or will he not?)
  • Tips for new writers
  • Dealing with bad reviews
  • Thoughts on what makes a good cover in the steampunk genre (and overused images/ideas)
  • Being the big fish in the small pond and choosing a smaller category on Amazon

You can check out AW’s first book, Nefertiti’s Heart (The Artifact Hunters Book 1), and visit her on Twitter or Facebook.

 

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