robert bevan – Science Fiction & Fantasy Marketing Podcast

SFFMP 121: Writing in a Niche Genre and Maximizing Kindle Countdown Deals with Robert Bevan

February 28, 2017 SFFpodcast Author Interview, Podcast

Robert Bevan joined us this week to talk about writing in a smaller niche (one with no Amazon category) such as comedic fantasy inspired by Dungeons & Dragons. He’s published several novels and collections of short stories in his Caverns & Creatures world, with tongue-in-cheek titles such as Critical Failures, Clerical Error, and Multiple Orc Chasms. He started publishing in 2012, when he was happy to sell a few books a day, and is now able to write full time.

Here are some of the things we talked about:

Trying to publish wide but deciding on KDP Select.
Writing in a niche that isn’t well-served by traditional publishing.
Some of the challenges of writing humor.
Bucking the trend and doing unique covers versus what’s popular in the genre.
Publishing short stories and then bundling them to have more offerings out there (and more books to run promos on).
Combining Kindle Countdown Deals with Facebook ads.
How Robert chooses authors to target for his Facebook ads.
Doing Countdown Deals on multiple books at once to flood the charts.
Creating free adventures for the sole purpose of using sites like Instafreebie to entice readers onto your mailing list.

To learn more, visit Robert on his website (you can sign up for his mailing list here and check out the now notorious Multiple Orc Chasms adventure). He’s also active on Facebook.

You can find his books on Amazon.