organizing promotions – Science Fiction & Fantasy Marketing Podcast

SFFMP 86: Improving to a Full-Time Income, Organizing Group Promos, and Succeeding at Publishing Wide with Patty Jansen

June 21, 2016 SFFpodcast Author Interview, Podcast

We chatted with return-guest Patty Jansen this week, a science fiction and fantasy author who’s gone from a part-time income to a full-time income since we interviewed her in 2015. She’s also started running some very popular group promotions for SF&F authors, and we asked about the nuts and bolts of that, as well as if it’s been useful for improving her bottom line and selling more of her own books.

Here’s a little more of what we covered:

The challenges of splitting focus between multiple series and genres
Planning ahead (how far) and committing to publishing installments in series
Wrapping up series that aren’t huge sellers and focusing on ones that show more potential
How Patty’s big SF/F promo has evolved to have more than 500 authors and 4500 reader newsletter subscribers
The nuts and bolts of how her promos work
Curating a big promo and keeping it a good value for both readers and writers
Some of the pitfalls of trying KU, especially as an Australian author, and why Patty is staying wide for now
Whether new covers on older books are worth it
Staggering a launch to try and make a book sticky on Amazon
Trying to target less frequently targeted countries with Facebook advertising

You can check out Patty’s work on her website and sign up for the group promos here: http://pattyjansen.com/promo/.

If you want to try one of her books, you can grab the links to the various stores on her site. Here’s the information for her Ambassador series and you can also check out her new fantasy release on Amazon.