In this short episode, Jo and Lindsay jump on the bandwagon and share some of their marketing and publishing (but mostly marketing!) predictions for 2019.
Will Amazon ads expand and offer more opportunities? Or will authors get fed up with the high cost of clicks and flock to something else? Is the mailing list swap dead? Will group promotions become more sophisticated?
Today, the guys chatted about their experiences with multi-author and solo-author book bundles of existing material and also anthologies of new short stories or novellas. They offered some tips and strategies based on whether you’re looking for more exposure (getting more people into the rest of your series), to make money, or to hit a bestseller list. They also started out answering a few listener questions.
Here are a few more notes on what they covered during the show:
How the guys approach world-building and a few tips from what they’ve learned along the way
The different types of boxed sets/bundles/anthologies and when they’re useful for marketing
Bundling books in your own series (how many and where you you price them?)
Putting together a collection of your own short stories for a bundle
Joining or organizing a multi-author boxed set of novels
The various goals of these big, multi-author boxed sets
Leveraging the power of many authors’ mailing lists in order to sell thousands of copies and possibly hit a list
Whether to go wide with a boxed set or stick it in KDP Select so you can take advantage of the page read payments
New fiction for boxed sets versus previously published works
Creating a multi-author anthology of new short stories or novellas
Possible anthology pitfalls
Whether it’s better to pay authors up front or offer a royalty split with an anthology
If you’ve enjoyed listening to the gang and want to check out their work, you can find Jeffrey M. Poole at his website and download his first Lentari book, Lost City, for free on the various sites.