Miranda Honfleur – Science Fiction & Fantasy Marketing Podcast

SFFMP 181: Spreading out Your Advertising Dollars for Effectiveness and Launching Well as a New Author

May 15, 2018 SFFpodcast Author Interview, Podcast

This week, epic fantasy/fantasy romance author Miranda Honfleur joined us on the show. She launched her first series last November and has kept book 1 selling well and sticking in the Amazon fantasy charts while releasing more books in the series. She has three out now with a fourth to follow later this summer. We asked her how she did so well as a new author and how she’s maintaining sales.

Here are some more specifics on what we covered:

Miranda’s road to publishing.
How she’s balanced writing epic fantasy that’s heavy on romance, something epic fantasy readers aren’t always looking for.
What she took away from the Sell More Books Show conference as a new author.
How she used Instafreebie to building a mailing list months before she launched her first book.
Creating promotions using the King Sumo WordPress app.
Tips for getting the most out of Bookbub PPC ads, Amazon ads, and Facebook ads.
Whether she’s needed to cull her mailing list, something we just talked about on last week’s show!
How she tries to be everywhere with advertising.
How much time she’s putting into Amazon ads and other marketing methods to keep her Book 1 selling week in and week out.
Whether Instagram may be the next place fantasy authors should have a presence.
Marketing to “series-adjacent” genres as part of a larger strategy.

You can find Miranda on her website or on Amazon where her books are currently in Kindle Unlimited. If you’re a fantasy fan, check out her first book, Blade & Rose. If you enjoyed fairy tales, she’s a part of the Of Beasts and Beauties boxed set.