marketing tips – Science Fiction & Fantasy Marketing Podcast

SFFMP 22: Book Bundles, Marketing Successes and Failures, and Creating Author Swag

March 19, 2015 SFFpodcast Group Discussion, Podcast

We’re late getting a show up this week, but we are here! Tonight Jeff, Lindsay, and Jo chatted amongst themselves, covering a number of topics such as…

How Jeffrey had good luck boosting his sales by tinkering with keywords on Amazon.
How Jo making his first book temporarily free helped boosted sales of his Book 2 preorder.
How Lindsay increased sales on her omnibus by redoing the cover and blurb.
A few marketing/publishing things that ended up being a waste of time, or at least not very profitable for the time invested.
Our experiences with multi-author book bundles of which we’ve been a part.
Can too many authors make a multi-author bundle less effective? Can too few sabotage the potential? What’s the right number?
How Lindsay got a lot more interest in one of her series by putting together a bundle of the first three books.
Why the guys decided to put together a permafree epic fantasy book bundle with a few other authors
Jo’s experiments with creating 3D book swag on Shapeways.com and ordering blook plates for signings from Bookplate Ink.