marketing books – Science Fiction & Fantasy Marketing Podcast

SFFMP 32: Traditional Publishing, Indie Publishing, and Writing More Words Per Day with Rachel Aaron

Today we chatted with Rachel Aaron on the differences in marketing between traditional publishing (she has two series out with Orbit Books) and indie publishing (she went her own way last year with Nice Dragons Finish Last). She’s also the author of the popular 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love, a book that has helped a lot of us, one of your hosts included, get more words down in a day. Lastly, Rachel blogs about writing and marketing, so check that out too.

We chatted about a lot of topics, but here’s a look at some of what we covered:

How Rachel got her start and first signed on with an agent and Orbit
What traditional publishing can bring to the table in terms of marketing
Differences in earnings between trad publishing and self-publishing
How Rachel went from writing 2,000 words a day to 10,000 words a day in roughly the same amount of time (she breaks down the three keys to success that she talks about in her book and on her blog)
Addressing the myth that faster writing means shoddier writing (as Rachel and Lindsay have found, they write better when they’re in the flow and get the ideas out quickly!)
Rachel’s experience with KDP Select and Kindle Unlimited, and some of the patterns she discovered with Amazon’s algorithms (i.e. how Amazon picks a winner and helps it sell more books)
Pricing ebooks, traditional vs. indie
Longer books, versus shorter books, versus just writing what the story demands and not worrying about the market
What aspects of self-publishing that she finds most appealing and most difficult
The importance of not worrying too much about numbers and keeping it fun