j thorn – Science Fiction & Fantasy Marketing Podcast

SFFMP 124: Collaborating and Networking with Other Authors to Reach Larger Audiences

March 21, 2017 SFFpodcast Author Interview, Podcast

We had a full house tonight with Jo, Jeff, and Lindsay talking to J Thorn, J.F. Penn, and Zach Bohannon, three authors Lindsay is currently collaborating with for a dark fantasy project. Not unexpectedly, our show topic is collaboration, something we’ve talked about before but not for a while. We also discussed networking with other authors and even store merchandizers and how you can get more eyeballs on your work by doing some of these group projects or participating in group promotions.

Here are a few of the details of what we discussed:

Some of the benefits of collaboration, both from a writing perspective and from a marketing perspective.
Growing your audience through exposure to other authors’ audiences.
Leaning more about your craft through working closely with other authors.
Approaching people you might be interested in working with.
How accounting works when you’re splitting the earnings and expenses among two or more authors.
Handling differences that might come up during the project.
Marketing the finished project and what to do when some of the authors usually write in different genres and have different kinds of lists.
Networking with other authors for marketing opportunities that don’t involve actual writing collaboration.
Going to conventions, book expos, etc. to meet other authors and also store merchandizers to get on their radar.

You can check out more on the collaborative project (American Demon Hunters: Sacrifice) right here.

Interested in more interviews? J Thorn was also on the show back with Episode 52: Collaborating and Organizing Multi-Author Boxed Sets. Zach Bohannon talked with us on Episode 49: Productivity and First Book Success.

J.F. Penn (AKA Joanna Penn) also runs the informative Creative Penn podcast for author-prenuers.

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collaborating, j thorn, joanna penn, marketing, networking, Zach Bohannon

SFFMP 52: Collaborating and Organizing Multi-Author Boxed Sets with J Thorn

October 20, 2015 SFFpodcast Author Interview, Podcast

Tonight we talked with horror and dark fantasy author J Thorn. He’s sold over 130,000 ebooks since coming on the scene a few years ago, and he’s collaborated with more authors than Lindsay can count without taking off her shoes. We asked him why he’s collaborating with so many folks, some of the challenges and pitfalls (and perks), and then we interrogated him on boxed sets, both bundles he’s done of his own series and multi-author boxed sets that he’s organized.

Here are a few more details on what we discussed:

Challenges of epic fantasy versus dark fantasy/horror
Networking online as an introvert
Forming collaboration teams (finding people whose strengths match your weaknesses and vice versa)
Handling finances when you’re collaborating or paying other authors for multi-author boxed sets
Some of the challenges of approaching higher selling authors and getting them to be involved in boxed sets or joint projects
Whether multi-author boxed sets are still effective, or if the market too saturated
Boxing up your own trilogies or series starters and making it look like an even better deal by adding some related short stories or novellas
The more options you have for marketing and promotion as your back catalogue grows (the more titles you have, the less emotionally attached you are to one)
Podcasting for promotional benefit — can it work? (J runs the Horror Writers Podcast and Dark Arts Theater)

If you want to check out some of J’s work, you can pick up his books at Amazon or check out the Quest boxed set that we’re all a part of.

Interviewing and Learning from Successful Authors

Tag: j thorn

SFFMP 124: Collaborating and Networking with Other Authors to Reach Larger Audiences

SFFMP 52: Collaborating and Organizing Multi-Author Boxed Sets with J Thorn