fantasy romance – Science Fiction & Fantasy Marketing Podcast

SFFMP 221: Whether Awards Are Worth Trying for, Marketing Fantasy Romance, and Being Active in SFWA and RWA

February 19, 2019 SFFpodcast Author Interview, Podcast

This week, we chatted with RITA award-winning fantasy romance author Jeffe Kennedy. She started her career writing non-fiction, shifted to romance and fantasy romance with traditional publishing, and now does some self-publishing as well. We asked her about whether awards are worth trying for, her thoughts on the professional organizations SFWA and RWA, and what she’s tried and liked for marketing over the years.

Here are some of the specific topics we touched on:

Getting started in fantasy romance before it became a thing (we debated if it’s yet come into its own).
Whether fantasy romance (secondary world/epic fantasy rather than Earth-centric paranormal romance) is a growing market now.
Tropes romance readers will expect, even if a story is SF/F.
How much “romance” has to be in a story for it to be considered sci-fi or fantasy romance?
Jeffe’s thoughts on whether authors should get involved in RWA or SFWA, the professional organizations for the romance and SF/F genres.
Awards you can enter versus awards you have to be nominated for.
Jeffe’s experience entering the RITA awards each year and having a winner in 2017.
Whether awards are worth pursuing and if they can increase readership.
Jeffe’s thoughts on blogging and social media, and her preferred platforms.
Getting reviews from book bloggers.
Joining with other authors in your genre to put out anthologies of novellas.
Jeffe’s First Cup of Coffee podcast.
Putting out content each week for readers, whether blog posts or podcasts or social media updates.

You can visit Jeffe on her website and check out the award-winning The Pages of the Mind or the first book in her current series, Sorcerous Moons: Lonen’s War.

You can also check out her First Cup of Coffee podcast.

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SFFMP 181: Spreading out Your Advertising Dollars for Effectiveness and Launching Well as a New Author

May 15, 2018 SFFpodcast Author Interview, Podcast

This week, epic fantasy/fantasy romance author Miranda Honfleur joined us on the show. She launched her first series last November and has kept book 1 selling well and sticking in the Amazon fantasy charts while releasing more books in the series. She has three out now with a fourth to follow later this summer. We asked her how she did so well as a new author and how she’s maintaining sales.

Here are some more specifics on what we covered:

Miranda’s road to publishing.
How she’s balanced writing epic fantasy that’s heavy on romance, something epic fantasy readers aren’t always looking for.
What she took away from the Sell More Books Show conference as a new author.
How she used Instafreebie to building a mailing list months before she launched her first book.
Creating promotions using the King Sumo WordPress app.
Tips for getting the most out of Bookbub PPC ads, Amazon ads, and Facebook ads.
Whether she’s needed to cull her mailing list, something we just talked about on last week’s show!
How she tries to be everywhere with advertising.
How much time she’s putting into Amazon ads and other marketing methods to keep her Book 1 selling week in and week out.
Whether Instagram may be the next place fantasy authors should have a presence.
Marketing to “series-adjacent” genres as part of a larger strategy.

You can find Miranda on her website or on Amazon where her books are currently in Kindle Unlimited. If you’re a fantasy fan, check out her first book, Blade & Rose. If you enjoyed fairy tales, she’s a part of the Of Beasts and Beauties boxed set.