SFFMP 39: Creating Successful Series, Permafree Boxed Sets, and Epic vs. Urban Fantasy with Robert J. Crane

On today’s episode, we chatted with successful epic and urban fantasy author, Robert J. Crane. He’s sold more than a million books and was able to turn writing into his day job early on. Now, he has four successful series going, including his well-known Girl in the Box books.

Here’s a little of what we covered:

  • Productivity — how Robert has written and published 26 novels in the last four years
  • Writing books as a business and to make money versus treating this as an art and doing it just for the love
  • Cliffhangers and planning out a series
  • How series have been the key to Robert’s success and thoughts on writing/publishing multiple series at once
  • Audience size for epic fantasy versus urban fantasy (stuff set in our world)
  • Is it easier marketing contemporary sci-fi/fantasy versus secondary world stuff?
  • Having a social media presence, since not everyone will sign up for your newsletter (or filters might keep messages from getting through)
  • Doing not only a perma-free Book 1 for marketing but a perma-free boxed set (books 1-3) in a longer series
  • The “Big Name” approach for cover art — is there a point at which the author name should be larger than the title?
  • Getting fantasy maps done at The Cartographers’ Guild.

If you would like to check out Robert’s books, you can jump into his world for free with The Sanctuary Series (Books 1-3) or Alone (The Girl in the Box, Book 1). Find out more about all of his books on his site.

Robert also has some great and solid advice for indie authors on his blog, well worth the read.

 

 

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SFFMP 33: Selling Tons of Urban Fantasy Books with Annie Bellet

We interviewed Annie Bellet, author of the very popular 20-Sided Sorceress urban fantasy series this week. She’s also written epic fantasy, dark fantasy, science fiction, sold short stories to numerous magazines, and participated in various writing workshops. Here’s a little of what we talked about:

  • How Annie got started self-publishing and found that it’s much easier to rock it with an ongoing series than with short stories or series starters (that never get followed up)
  • When it’s worth having audiobooks of your novels produced
  • Tips on writing short stories (and why you might like to write short stories)
  • Covers — should you model yours after an existing (and popular!) series in your genre?
  • Launching the first book in a series at 99 cents (even if you don’t have others out yet)
  • Pre-orders, why Annie isn’t doing them any more
  • Amazon KDP Select and Kindle Unlimited, yay or nay?
  • Are awards useful in marketing?
  • Annie talks the stages of being an indie author and how to move from the beginning struggle to selling more books and gathering a regular audience of readers
  • Advertising, which sites deliver the best bang for her buck?
  • Mistakes some people make when they actually do have early success (and mistakes people have when they don’t have early success).
  • Common themes among indie authors who are failing to break out.
  • Treating your writing like a business (assuming your goal is to make money)

Check out the show, and pick up the first in Annie’s series for 99 cents: Justice Calling (The Twenty-Sided Sorceress Book 1).

 

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