dan wood – Science Fiction & Fantasy Marketing Podcast

SFFMP 100: Increasing International Sales and Doing Better on Non-Amazon Platforms with Dan Wood of Draft2Digital

September 27, 2016 SFFpodcast Author Interview, Podcast

Today, we spoke with Dan Wood from the ebook distributor Draft 2 Digital. We asked him a bit about D2D itself and then jumped into marketing questions and best practices based on what he sees.

Here are some specifics of what we covered:

Which stores can Draft2Digital get you into and in which countries?
Which e-tailers account for the most sales for D2D authors
The state of international markets and whether any are coming on strong
Some of D2D’s new features, such as the ability to do pre-orders with several retailers and the ability to put your own affiliate links in the back of your books
How to get on the radar with the various retailers and get invited into special promotions
Who pre-orders are best for
How to gain traction on the non-Amazon platforms
Whether permafree is still effective with Apple, Barnes & Noble, Kobo, etc.
Suggestions for reaching international audiences and whether permafree works there too
Best practices when it comes to pricing in the different countries
When going wide makes sense and when it might make more sense to be exclusive with Amazon
If there is anything to watch out for as far as using keywords in titles and book descriptions
Whether D2D is going to make a deal with Google Play and start distributing to them
Who to email to ask about possibly getting invited into a promotion for a specific retailer (authorrelations@draft2digital.com)

You can visit Draft2Digital if you’re interested in creating an account or check out their blog for marketing advice. You can also follow them on Facebook and Twitter.