building a platform – Science Fiction & Fantasy Marketing Podcast

SFFMP 102: Facebook, Twitter, and Blogging to Build Your Author Platform (and sell books)

October 11, 2016 SFFpodcast Group Discussion, Podcast

Today, Jo, Jeff, and Lindsay talked about a few things they’ve been meaning to cover for a long time, building an author platform (and selling books) through Facebook, Twitter, and an author blog.

Here are some of the highlights of what they touched upon:

Is it better to have a Facebook page or use Facebook groups for appealing to fans?
What do you post about on Facebook anyway?
How can you naturally get more likes and interaction on Facebook?
Can a Facebook page actually help you sell books?
When does it make sense to pay for a boosted post?
Have the guys had any success with Facebook ads?
Twitter — What’s the point of Twitter?
Is it possible to sell books on Twitter, and, if so, how?
Being a content provider on Twitter versus just doing a lot of RTing.
Using the If This, Then That service for some automated posting.
What are the best practices for starting an author blog?
Should you host a blog on your own site or use a free site?
What should you blog about as an author?
How to get more traffic from the search engines (and how long it takes to build up a site and start seeing that traffic).
Is blogging really worth the time?

If you’re interested in writing for Kindle Worlds, in Lindsay Buroker’s Fallen Empire space adventure universe, shoot Lindsay a note for more details. You can reach her through the contact form on her site (http://www.lindsayburoker.com) or poke her on Twitter (https://twitter.com/GoblinWriter). She’s happy to provide the books for free to any authors who might be interested!