book bundles – Science Fiction & Fantasy Marketing Podcast

SFFMP 22: Book Bundles, Marketing Successes and Failures, and Creating Author Swag

March 19, 2015 SFFpodcast Group Discussion, Podcast

We’re late getting a show up this week, but we are here! Tonight Jeff, Lindsay, and Jo chatted amongst themselves, covering a number of topics such as…

How Jeffrey had good luck boosting his sales by tinkering with keywords on Amazon.
How Jo making his first book temporarily free helped boosted sales of his Book 2 preorder.
How Lindsay increased sales on her omnibus by redoing the cover and blurb.
A few marketing/publishing things that ended up being a waste of time, or at least not very profitable for the time invested.
Our experiences with multi-author book bundles of which we’ve been a part.
Can too many authors make a multi-author bundle less effective? Can too few sabotage the potential? What’s the right number?
How Lindsay got a lot more interest in one of her series by putting together a bundle of the first three books.
Why the guys decided to put together a permafree epic fantasy book bundle with a few other authors
Jo’s experiments with creating 3D book swag on Shapeways.com and ordering blook plates for signings from Bookplate Ink.

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book bundles, marketing, marketing tips, swag

Creating Bundles, Advertising, and Targeting Higher Paying Readers with Jason Chen from StoryBundle.com

November 18, 2014 SFFpodcast Author Interview, Podcast

We had our first official guest on the Science Fiction & Fantasy Marketing Podcast tonight! Jason Chen, the founder of StoryBundle.com, joined us to talk about how he started the site, how he’s gone about creating book bundles full of awesome titles by traditionally published and indie authors, and how he sells upwards of 3000 bundles in a 3-week period over and over again. And these are not 99-cent bundles, my friends. People often pay over $10 for the collections on his site, meaning a nice cut for the authors and also for the charities that Jason works with.

We pumped him for information on:

Creating bundles, including approaching big-name authors
Marketing bundles and ebooks in general
Finding ways to promote on tech sites, as opposed to the usual book venues
Choosing cover art for bundles
His experience with advertising on Google, Facebook, and other sites
Whether StoryBundle still accepts submissions (the answer is yes, but many of their collections are curated by authors who know other authors)
Lots more — check out the show!