SFFMP 215: Working Hard, Ignoring Naysayers, and Becoming a Full-Time Author

For this week’s show, we talked to return guest Jeffery H. Haskell, who first joined us in December of 2017 for the show “Successfully Launching as a New Author and Is Kindle Worlds Worth It?” (Yes, Kindle Worlds was still a thing back then!)

Jeffery is a superhero fiction author and also has a new non-fiction title out, Writing for Life: Living the Impossible Dream. We talked about superheroes and how the fantasy subgenre is doing, and we also talked about some of the mindset issues that beginning authors face and that may be holding them back from publishing and becoming successful.

Here are some of the specifics that we covered:

  • Keeping a series selling past six installments.
  • Launching a new series in the same universe.
  • The state of the superhero subgenre as of January 2019.
  • Whether traditional publishers and authors are in the superhero genre or it’s more dominated by indies.
  • The earnings potential in the superhero genre.
  • Overcoming negative feedback and challenges to pursue your writing dream.
  • Making smart decisions, working hard, and not relying on luck to succeed.
  • Whether you have to be born with what it takes to become a writer or if anyone can learn.
  • When it makes sense to bank novels and rapid release and when you should publish right away to test the waters.
  • How long an author should give a series before accepting that maybe it’s time to try something else.
  • Setting realistic expectations for your first books and series.
  • What marketing Jeff has found works well for him in the superhero genre.
  • Increasing productivity to publish more books as one shifts to full-time.

Find Jeff on his website or Facebook or check out his books on Amazon.

For inspiration, take a look at Writing for Life: Living the Impossible Dream.

 

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SFFMP 201: Bookbub Ads Update and Cultivating a Successful Author Mindset

This week, we had return guest, crime-fiction author Adam Croft, on the show. We asked him about changes to Bookbub ads that have come about in the last year (he joined us in 2017 for Episode 151 All About Bookbub CPM Ads and Becoming a #1 Bestseller on Amazon), what he’s been up to, and why he’s written a book on author mindset.

Here’s some of what we covered in the show:

  • Adam’s latest releases and what he’s working on now.
  • How Bookbub ads have changed in the last year and why he still likes them, especially for advertising to the Apple iTunes store.
  • How he’s found some great success using Facebook ads on some of his novels but hasn’t gotten them to work well on others.
  • Why he’s a fan of thinking long-term and not going exclusive with Amazon.
  • The challenges of selling non-fiction as well as fiction and building platforms to draw in both types of readers.
  • How well non-fiction audiobooks can do.
  • The different things authors should be focusing on to turn writing from a hobby to a business.
  • Some of the struggles authors have when it comes to mindset.
  • How to decide who you’re going to listen to in the indie author space when it comes to taking advice.
  • How flexibility when it comes to pricing, packaging, and marketing a book can help you.
  • Striving to get multiple income streams coming in, even from a single book.

You can visit Adam on his website and check out The Indie Author Mindset at your favorite store.

 

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