Editing for Self Publishers with Tammy Salyer

Author Interview, Podcast

Tonight, we talked all about editing. We had author and editor Tammy Salyer on, and she answered our dozen-odd questions about copy-editing, proofreading, and substantive editing (the latter being something that proved difficult for some of us to pronounce… not saying any names here!). Since Tammy writes military science fiction and is working on an epic fantasy trilogy, she was a great person to have on our particular show, to give us information about genre stuff as well as regular editing issues. Here’s a taste of what we covered:

  • What are the differences between proofreading, copy-editing, and substantive editing, and how does an author know what he or she needs?
  • How can good editing make the marketing side of things easier?
  • Are there any common mistakes that new authors (or old ones!) make?
  • What should you do if you can’t afford to hire an editor? Are there are any tips or is there editing software that can help?
  • What are red flags that you should look for when hiring an editor?
  • What are samples pages and how can they help you find a good editor?
  • How slavishly should authors cling to grammatical rules?

Click to download the mp3.

 

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For more information or to check out Tammy’s editing services, visit her at Inspired Ink Editing.

If you’re interested in Tammy’s books, you can check them out on Amazon or visit her author page for more details.

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Patty Jansen Talks Selling on Kobo, Google Play, and Networking with Other Authors

Author Interview, Podcast

For the second time in the history of the podcast, we had a guest on tonight (we’ll be having guests on a lot more often, so if there’s someone you would like to see — who might actually deign to talk to us — let us know). Australian science fiction and fantasy author Patty Jansen came on to talk to us about self-publishing, marketing fads, and how she has ended up selling well on the non-Amazon platforms, especially Kobo.

Here are a few of the topics we covered:

  • Patty’s publication history (including a Writers of the Future win) and why she opted for self publishing
  • The benefits of belonging to an online workshop
  • If there are any specific challenges to selling science fiction and fantasy, as opposed to other genres
  • What’s helping her to sell on Kobo and some of the other platforms where many authors struggle to gain traction
  • Some tips for selling books on Google Play
  • Is it worth following the trends and trying to write what’s popular?
  • Organizing multi-author promotions and why you would want to
  • Is it still a good time to be an indie author, even if things may be getting tougher, and it’s not as easy to break in?

 

Click to download the mp3.

 

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You can visit Patty on Twitter or on her website. She sometimes blogs about self publishing on her site (check out her recent post,”Kindle Unlimited: a few observations“). The first book in her Icefire Trilogy is currently free on Amazon.

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Marketing and E-Publishing Predictions for 2015 — what we believe will still work and what won’t

Group Discussion, Podcast

We have guests scheduled for January, so this should be the last show with just the three of us for a while. We discussed whether marketing and selling books got harder for indie authors in 2014 and, since there are only a couple of days left in the year, we gave some publishing predictions and some marketing trends that we believe could come to pass in 2015. At the end, we also shared a few of our own writing/publishing resolutions for next year.

Here’s a look at some of the topics we covered:

  • How has Kindle Unlimited effected us and will authors continue to have to deal with subscription services (possibly more of them from Amazon competitors) as time goes on?
  • Are things getting tougher, and was it indeed the year of the quitter, as discussed in Kris Rusch’s Things Indie Writers Learned in 2014?
  • How networking and collaboration on projects and marketing may become even more important to authors in the future
  • Will multi-author bundles still be popular, or will they be replaced by something else?
  • We might see more co-authoring, shared worlds, and pen names where multiple authors write under the name to increase the number of annual releases
  • Pre-orders, are they useful now and how might one take advantage of the benefits in the future?
  • How Lindsay started a new pen name in October of 2014 and did well with it, even as a completely “new” (anonymous) author: Pen Name Launch 1 (results after 1 month) & Pen Name Launch 2 (results after 10 weeks)

Click to download the mp3.

 

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Holiday Marketing — What We Do (and don’t do) and Why

Group Discussion, Podcast

Since it’s a few days before Christmas and we’re not scheduling any guests until the new year, we decided to chat amongst ourselves again, this time with a holiday marketing topic. As it turns out, none of us do a ton, but we chimed in on things we’ve tried and things that we believe aren’t worth the time, effort, expensive, etc.

Here’s a little of what we covered:

  • Giving away ebooks with Smashwords coupons
  • Giving away paperbacks and shipping costs
  • Can Christmas and other holidays actually help with ebook sales
  • Writing holiday-themed stories to take advantage of a holiday-loving market (possibly tougher with fantasy and science fiction)
  • Is it worth trying to book ads for Christmas
  • Are there any pitfalls that may come with releasing a book right before the holidays

 

Click to download the mp3.

 

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Ebook Pricing: How Much to Charge, How to Work Sales, and How the Right Price Can Increase Visibility

Group Discussion, Podcast

Tonight, we talked all about how we price our novels, novellas, and short stories. Here are a few of the subjects we covered:

  • What each of us charges for our ebooks and why
  • When bundling makes sense (i.e. an omnibus for short stories or for series books) and why you would want to do it
  • What to do with short stories, especially ones under 10,000 words
  • Can you get away with higher prices with science fiction and fantasy than with some other genres
  • Do we tinker with prices (increasing or decreasing them) as a book ages
  • The trade-off between making less on lower priced books but possibly increasing visibility due to more sales
  • Is there a time and a place for the 99-cent novel?
  • Do we lower prices on earlier books in a series when we release a new novel

Click to download the mp3.

 

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Learning from Our Mistakes with Self-Publishing and Marketing

Group Discussion, Podcast

Tonight, Laura Kirwan, Jeffrey Poole, Jo Lallo, and myself (Lindsay Buroker) went around in a virtual circle, talking about some of the mistakes we’ve made over the years, as related to publishing and marketing our books and, in some cases, choosing what to work on.

Here are a few of the topics we hit on:

  • Editors — how not to find them and how to find them (and don’t forget to ask for a sample edit!)
  • Cover art — the struggles of doing it yourself or even getting it right when you’re hiring a professional cover designer
  • Signing up for one-stop publishing packages — (hint: don’t do this)
  • The potential pitfalls of starting too many series at a time
  • Genre hopping and whether it makes sense to take a pen name
  • What not to do when an agent comes calling
  • Some things to think about when choosing titles

Click to download the mp3.

 

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Tips for a Successful Book Launch

Group Discussion, Podcast

Today we interviewed each other and talked about what each of us does for a book launch these days. Jo and Jeff talked about how things go now as authors with established fan bases, and Lindsay talked about her recent pen name launch, where nobody knew about the books, and she was essentially starting from scratch as a new author.

We covered a lot, but here are some of the topic highlights:

  • What’s changed in the last four years (book launches back in 2010 versus book launches today).
  • What we do pre-launch to build buzz and make sure readers are interested
  • Continuing with a series versus publishing a stand-alone book
  • What we do on the social media sites
  • How having a mailing list helps with increasing visibility at Amazon
  • Whether we send out advanced review copies or lobby for reviews
  • The advantage that KDP Select and Kindle Unlimited authors have right now
  • Whether we believe in going wide or being exclusive with Amazon and the pros and cons of each
  • Should new authors consider launching in KDP Select?
  • Why, if you’re starting from scratch or starting a new series, you might want to wait until you have the first two books ready to go before publishing
  • Some launches that have gone well for us and some that have flopped (and why)

 

Click to download the mp3.

Also, for anyone who might want to hear more about the specifics of Lindsay’s pen name launch, I did a detailed write up on my blog at the one-month point.

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Creating Bundles, Advertising, and Targeting Higher Paying Readers with Jason Chen from StoryBundle.com

Author Interview, Podcast

We had our first official guest on the Science Fiction & Fantasy Marketing Podcast tonight! Jason Chen, the founder of StoryBundle.com, joined us to talk about how he started the site, how he’s gone about creating book bundles full of awesome titles by traditionally published and indie authors, and how he sells upwards of 3000 bundles in a 3-week period over and over again. And these are not 99-cent bundles, my friends. People often pay over $10 for the collections on his site, meaning a nice cut for the authors and also for the charities that Jason works with.

We pumped him for information on:

  • Creating bundles, including approaching big-name authors
  • Marketing bundles and ebooks in general
  • Finding ways to promote on tech sites, as opposed to the usual book venues
  • Choosing cover art for bundles
  • His experience with advertising on Google, Facebook, and other sites
  • Whether StoryBundle still accepts submissions (the answer is yes, but many of their collections are curated by authors who know other authors)
  • Lots more — check out the show!

 

 

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Download the mp3.

 

Find Jason at StoryBundle.com, Twitter, or Facebook.

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Facebook Marketing: Selling Books, Building a Community, and Does Advertising Ever Help?

Group Discussion, Podcast

Today’s show is dedicated to Facebook marketing. How do you use the popular social media platform to sell more books and keep current readers engaged? We took turns answering questions, based on our experiences. We may not be gurus, but we’ve all been on Facebook as authors for 2-4 years, and we had quite a bit to say!

Here’s a little of what we covered:

  • Separate author page or personal page, what’s best?
  • One page or one for every series?
  • How do you get readers to find you and like your page?
  • How important is interaction, and how do you get people to engage with you?
  • Facebook advertising, pay-per-click and boosted posts, are they ever worth it?
  • Groups, can they help with anything?
  • What about events?
  • Has there been a decline in the effectiveness of Facebook over the years?
  • What’s the future going to bring, and how will it impact authors?

 

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Click to download the mp3.

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Increasing Word Count, Productivity Tips for Authors, and Beating Writer’s Block

Group Discussion, Podcast

For our fifth episode, we didn’t interview anyone. Instead we talked amongst ourselves about our experiences with improving our productivity. Since it’s the beginning of NaNoWriMo, we thought it might be useful for some listeners. We all have several novels out, and Jo and Jeff have written most of theirs while working a full-time job. I (Lindsay speaking) have been full time for longer, but I’ve definitely improved my own productivity over the years, going from 1-3k a day to 5-10k words a day.

We referenced (awkwardly) Rachel Aaron’s 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love, a book you should definitely check out since I kind of mangled the tips from it in the show (I know, you’re dying to watch/listen now, aren’t you?).

 

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Click to download the mp3.

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