SFFMP 200: Marketing and Selling Audiobooks, Plus Producing and Distributing them through Findaway Voices
This week, Will Dages from Findaway Voices joined us to talk about producing, marketing, and selling audiobooks and some of the new options out there for indie authors. Findaway handles both production of audiobooks (by connecting you with narrators and producers) and distribution to many stores where you wouldn’t be able to upload direct.
Here are some of the specifics that we discussed:
- Where Findaway distributes audiobooks.
- Some large players such as Kobo, Google Play, and Walmart that are getting into audiobooks.
- Selling to libraries.
- How you can distribute audiobooks both through them and with ACX/Audible (by choosing the non-exclusive option on Audible).
- Taking advantage of their option to set your own price — 99 cents and free are allowed for short stories, series starters, etc.
- How launching everything together (ebook, audiobook, and paperback) tends to help you sell a lot more audiobooks.
- Setting up a launch even if you published your ebook and print edition long ago.
- The drop-and-drip method for putting out a series of older books that you’re turning into audiobooks.
- How Findaway helps set you up with potential narrators if you want to produce your audiobooks through them.
- Uploading audiobooks that you produced elsewhere.
- How often authors get paid and the $100 minimum threshold before payout.
- Some of the challenges of promoting your audiobooks and what works to move the dial.
- Subscription and credit-based purchase systems.
- Creating audiobook bundles of your series to entice people with more hours.
- Audiobook Boom as a promo site where you can basically trade audiobooks for reviews.
- Findaway’s new Authors Direct platform where authors will be able to sell their audiobooks for a 70% royalty and direct listeners who want to redeem free books with codes.
If you’re interested, you can find out more at the Findaway Voices website or check them out on Twitter.
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Fantastic episode! So much interesting info and so many of my questions answered. When I first heard of Findaway Voices I was a little unsure what to make of it but Will went into such detail with such expertise that I have a much better understanding of the possibilities now. Thank you for another incredibly informative episode.
You’re very welcome, Anna! I’m hoping I’ll eventually be able to say I’m earning mucho money through them. 😀