SFFMP 100: Increasing International Sales and Doing Better on Non-Amazon Platforms with Dan Wood of Draft2Digital

Today, we spoke with Dan Wood from the ebook distributor Draft 2 Digital. We asked him a bit about D2D itself and then jumped into marketing questions and best practices based on what he sees.

Here are some specifics of what we covered:

• Which stores can Draft2Digital get you into and in which countries?
• Which e-tailers account for the most sales for D2D authors
• The state of international markets and whether any are coming on strong
• Some of D2D’s new features, such as the ability to do pre-orders with several retailers and the ability to put your own affiliate links in the back of your books
• How to get on the radar with the various retailers and get invited into special promotions
• Who pre-orders are best for
• How to gain traction on the non-Amazon platforms
• Whether permafree is still effective with Apple, Barnes & Noble, Kobo, etc.
• Suggestions for reaching international audiences and whether permafree works there too
• Best practices when it comes to pricing in the different countries
• When going wide makes sense and when it might make more sense to be exclusive with Amazon
• If there is anything to watch out for as far as using keywords in titles and book descriptions
• Whether D2D is going to make a deal with Google Play and start distributing to them
• Who to email to ask about possibly getting invited into a promotion for a specific retailer (authorrelations@draft2digital.com)

You can visit Draft2Digital if you’re interested in creating an account or check out their blog for marketing advice. You can also follow them on Facebook and Twitter.

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

Like us on Facebook.