SFFMP 22: Book Bundles, Marketing Successes and Failures, and Creating Author Swag

We’re late getting a show up this week, but we are here! Tonight Jeff, Lindsay, and Jo chatted amongst themselves, covering a number of topics such as…

• How Jeffrey had good luck boosting his sales by tinkering with keywords on Amazon.
• How Jo making his first book temporarily free helped boosted sales of his Book 2 preorder.
• How Lindsay increased sales on her omnibus by redoing the cover and blurb.
• A few marketing/publishing things that ended up being a waste of time, or at least not very profitable for the time invested.
• Our experiences with multi-author book bundles of which we’ve been a part.
• Can too many authors make a multi-author bundle less effective? Can too few sabotage the potential? What’s the right number?
• How Lindsay got a lot more interest in one of her series by putting together a bundle of the first three books.
• Why the guys decided to put together a permafree epic fantasy book bundle with a few other authors
• Jo’s experiments with creating 3D book swag on Shapeways.com and ordering blook plates for signings from Bookplate Ink.

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