SFFMP 223: Marketing Audiobooks, Pen Names, Differences in Distributors, and What to Do When You Just Have One Book
The guys are taking a break from the podcast (if you have comments or suggestions for what you’d like to see if we bring it back in a couple of months, please leave them!), but we answered another pile of listener questions today amid a few doggie interruptions, ahem.
Here are the specific questions we addressed:
- How do you approach marketing an audiobook? Advertising specifically to audiobook listeners? Or reliance on general traffic to your product page combined with having the audiobook simultaneously with ebook release?
- Would any of you consider doing another “start from scratch” pen name experiment?
- Let’s say an indie author has exactly one (1) book out. Let’s also say they didn’t do the rapid release thing at *all*, nor much in the way of ads. Is the best practice still “finish the series and build a backlist”? Or should they try some ads?
- 1. Is $2.99 too much to ask for a 60k urban fantasy as a new writer? 2. Do you guys have any tips on what you would do if you were starting out as a new author?
- What is the difference between Draft to Digital and Publish Drive? (Joanna Penn’s episode with the founder of Publish Drive.)
- Do any of you use photos of yourself in the “about the author” section of your books like trade pub does?
- ISBNs – Should we get our own or just use the free ones provided by Amazon, etc? What’s the difference? Pros and cons of each?
- Affiliate links – What do they do? Where do we get them? Proper usage?
- Writing workshops – How can writers find them? Is there a way to see if they are good/worth the money? Are there online options?
- Top 100 – What does it mean to be in the top 100? What can be learned by looking at the top 100 in genres we might be writing in?
- What kind of checklist of things do each of you do when preparing to release a book? IE Reviewing editorial notes, getting a copyright…
- You mentioned in the most recent episode that you thought Also Boughts on Amazon might be on the way out. Does that mean pen names aren’t important anymore? If they are, is it worth republishing books under pen names if they aren’t the same genres?
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Given your experience on Authors on a Train Lindsay, why not write a collaborative book with your two co-hosts and journal the entire process from initial ideas through editing, cover design, book launch to post launch? This would allow you to discuss every stage of the author’s journey and show the rest of us how it goes. If you have issues you could ask viewers to vote on your problems or make suggestions.
Probably need to have some off air meetings to set some ground rules between the three of you. It would make fascinating viewing but could be stressful for you.
Love the show. You asked what aspects of the show we prefer, and for me it is the Q/A episodes. They’re loaded with useful information in concise but thoughtful chunks.
Thanks for all you do.
Love the show – it’s always my first listen Wednesday mornings. I like the author interviews and the Q/A episodes, I think they provide a good balance. My idea, although one that would take more work to prepare, would be to do a multi-episode run where you discuss a marketing plan with a new author who is about to launch their first book (or launching a rapid-release trilogy).
Sad to hear you’re gonna be taking a break, but I think you’re right that your content changes only as quickly as the industry—and that really isn’t every week. Have you considered moving to bi-weekly?
I really enjoy both the Q&A and the interviews. But it might be cool to hear episodes focused on a particular topic where you have a group of people on to answer. For instance, a panel on what’s working with AMS nowadays. Or on Steampunk. Or monetizing physical products. Panels might help break up the routine.
Or branch out—become the Indie Marketing Podcast and start looking at what works in other markets.
No matter what, thank you all so much for all you’ve given to the author community. You rock!
Sorry to hear you’re taking a break. I love the show, but I can understand that after a few years it might be time to pause and reflect.
I like both the “just us” and the interview episodes. I’ve been less interested in the “service provider” episodes, but that’s probably because at the moment I’m all in with Amazon.
Although the podcast has been focused on marketing, I’m also always interested to hear how people got their “start” in publishing, what motivates people to write, and keep writing. I like insights into writers’ processes and decision-making about what to work on next.
And I’d like to turn the question around to the hosts. What would you like to talk about? What do you think would be fun to discuss? ‘Cos if you keep broadcasting, I’ll definitely keep listening, and I’m sure others will too!
Best of luck with whatever you decide, and thank you for all the great shows so far.
Breaks are necessary, especially when you start to feel you’re repeating yourself. (Am just hoping this isn’t the beginning of the end.) Agree with Mike Stop Continues – maybe move to bi-weekly? Marketing changes, but it seems slower these days. Love the mix of Just You and Author Interviews. Miss you guys being live, but it would be sad to have you gone for good.
This has been my main go-to podcast for a couple of years because it’s so genre-specific– much of what other podcasts discuss isn’t as relevant to SFF authors.
I have enjoyed a few of the author interviews, but I get the most out of the “just us” episodes because you guys are so zeroed in on what really matters in this gig.
I would be totally fine with a monthly episode, and please consider bringing on a couple more permanent or semi-permanent hosts to share the load and spark further discussion. So more of a once-in-a-while roundtable chat between authors, instead of a weekly interview podcast? Just an idea.
I’ll miss you dearly on Wednesday mornings and I hope you will soon feel like recording new episodes again. I echo Gin’s comment about making the Podcast bi-weekly to avoid understandable burnout.
I like the author interviews, especially if they have a clear focus on something the author did. How did they launch their career? Or how did they get started successfully with a Facebook group. I also really like the Q&A episodes and would love to see them occasionally. I enjoy the episodes with non-authors/service providers least.
I hope you do come back, the sooner the better. I love my Wednesday morning podcast time with you guys. As for favorite content: author interviews and the Q/A episodes. Love them the most.
Take care and good luck to all three of you.
Glad to hear you’re taking a break since you feel that’s what you need.
I used to listen to about 10 different author/self-pub podcasts a week. These days it’s you guys and the Creative Penn. I REALLY look forward to your podcasts every week and am a bit of a fanboy, so I hope you don’t stay away for too long.
As for the content, I know it might feel like a bit of a wheel coming back around on the same subjects again and again, but I don’t think that’s how your audience sees it. A wheel may go round and round, but it moves forward. Since the publishing landscape is in a constant state of flux, the advice someone gave six months (even a month) ago is different to what they would give today. Also, different things work for different people, so it’s great hearing different approaches by different authors at different points in their careers. That being said, I also enjoy episodes with just the three of you.
Maybe you have your reasons for not already doing it, but I would suggest a Patreon or Twitch account so you guys can get more value out of the podcast. It might we worth reviewing the name of the podcast in terms of branding. I’m an SFF author, but the guidance on your show would work for authors in general. Just my thoughts.
I LOVE the podcast and really want to see you guys get more out of it too.
Keep on keepin’ on!
Cheers from Ireland,
Paddy
Yeah I think it’s a great ideas. I’d be willing to contribute to a Patreon to keep hearing you guys
I’m a big fan of the show. I really enjoy the author interviews and interviews with any other professionals. I also enjoy the Q&A videos too.
It’s always sad when your favorite show goes on break, but i’ll be here when yawl get back. And please know, that they show is still new and fresh to me, and totally worth the listen.
Love mix of q and a as well as interviews. Know you are the “marketing” podcast, but would love craft specific to sci-fi and fantasy …enjoy your break and look forward to your return! 🙂
I love listening to your show, even though I write historical fiction mystery. I always pick up a nugget or two of marketing gold. In addition to the tech stuff, I also like to listen to you and guests talk about writing. This is such an isolated existence. I can’t afford to travel to conferences or conventions, so your podcast is a real lifeline. Enjoy your well earned rest, good luck with the Spring launches, and (fingers crossed) we’ll hear you again in the summer. Cheers, Sherilyn Decter
Oh no. I feel like I’m losing some friends knowing you are taking a break. I look forward to your show every Wednesday. I enjoy hearing how other authors market their books, and your takes on what you have tried and what worked or did not. I like to listen to authors from a range of genres and see how they are getting on. Have a good break but please do come back, it feels a little less isolating as an author hearing familiar voices each week, I will miss you!
I hope you enjoy your break. Just not so much that you don’t want to come back.
I will miss listening to your show every week.
Please tell me there will be more going for Buroker, More Lallopalooza. And more Poole partying.
As for the show, I have always thought it would be interesting if there were themed shows, kind of like themed panels that they have at writers conferences.
For example, do a show about mailing lists and have three guests on that week discussing maximizing lists.
Another week you could do an audiobook show with three different guests who are doing well with audiobooks.
Then a show about doing really well wide. And a show for people who are exclusive to KU.
Just a thought.
Keep living the writing dream.
Love your podcast sad to hear you’re taking a break. Will feel it next Wednesday when there is no show to listen to. I love the Q&A best, but understand you couldn’t run a podcast just on Q&A every week.. Your podcast is the best of all the ones I listen to for good information. The break down between general info about author. What got them started, how they write etc is balanced perfectly with the marketing half of podcast. One thing I think would work is to break up some of the successful author interviews with some newbies, people who’ve not been in it long, who don’t have the established fan base or the newsletter list but are doing not so bad in the initial phases of their career. Hope to see you guys back in a couple of months.
Taking a break is better than burning out! You guys have done so much for the rest of us, and I hope the break gives you all what you need, to keep those awesome books coming. This is one of the best podcasts out there, and I’m sure we’ll see more cool stuff in the future. Many thanks for all the great episodes. Cheers
I watch on Youtube and will miss you guys while you take a break. I have learned quiet a lot from watching the show from both you and your guests. I am always interested in the current state of industry, and what is working better, worse, or just new. The Science Fiction & Fantasy Marketing Podcast is one of the two or three Youtube channels I look forward to and watch every episode as soon as possible . The fact that you are tailored to the SFF community and the hosts genuine no BS style are large factors in this. As for content, if it interest you guys its likely beneficial to your audience. I enjoyed watching the live recordings before the youtube problems. With that said the only change I would suggest is to perhaps move to the SPF model of batch prerecording, a very very lite edit and a regular EST friendly posting time and schedule. like Tuesdays at 9:00pm EST or Wednesdays at 11:ooam EST. The only thing that has ever bothered me about the show is knowing that a new episode is up and i am too tired to watch or checking in about 10:30- 11:30 and the new episode not being there. That said you deserve a break, regroup and recharge but please don’t “Quietly go into the night.”
Thank you for keeping the show running for so long—I look forward to it each week. I’ve found very few podcasts where I actually enjoy the presenters’ personalities like I do yours, so I hope this break is only temporary. I write middle grade, so I’m still looking for a traditional deal, but I love all the advice you and your guests share about marketing (email lists, website tactics, unusual merchandise, etc) because I know I’ll have to do all of that regardless. Have a wonderful, restful spring and summer! Best wishes!
Hey Party People,
I already sent a very aggressively “please don’t quit” toned email with my very unqualified ideas, but I just wanted to pop in here as well to acknowledge that y’all have been doing something really special, we all really appreciate it, and you have most definitely earned a break. Write those series and then find a beach—that’s my official life advice to all three of you, ha!
Thanks so much.
I’m so sad to think of you all going off the air, but I get the need for a break. I’ve listened to a ton of indie podcasts, but this is my “always listen” go-to show. Your information is always relevant. I love the shows where it’s just you three answering questions. I also love author interviews, especially from newer authors who’ve done well. The panel idea others suggested could be cool or switching out guest cohosts to give you each a break. It could be good to have a guest join for the Q & A since some guests have broader experience in certain areas (like advertising or FB groups or mailing lists,etc.). That might help with the feeling of giving the same info over and over. I’ve always been a SciFi reader, but write in another genre. Your podcast has inspired me to start a new SciFi pen name! My first three rapid release novels will be out in May. So thank you for all the inspiration!! I’d also be totally up for supporting you on Patreon. I would be bereft if you quit altogether!
Gutted to hear you’re taking a break – I hope you do pick it up again as you’re one of my very favourite podcasts, though I realise it’s a huge amount of work over a long period of time.
As for future episodes – I think author interviews work well, but I do also enjoy the “ask us anything” format. Anything you want to do, I’m happy with, to be honest.
Hope to see you back. Like the rest I always looked forward to Wednesday mornings. Enjoyed the author interviews and learning about new things happening.
I’m not a writer. I started listening to your podcast back when you had Nalini Singh on a few years ago. I kept listening as you each have a laid-back and patient way of answering and asking questions and your personalities just seem to click together, I enjoy both the author interviews and the Q&A episodes. I view the podcast like the behind-the-scenes features or commentary on a DVD. I find it interesting to see how various authors, including the three of you, go about the business of writing books.
Enjoy your break.
Thank you much for your show. As a podcaster (on hiatus), I know that producing a weekly show is hard. Honestly, I’ve been getting more writing done since I paused my show.
I like both your guest-focused show and your Q & A. If I had to choose… it would be the Q & A. I check your website once a week to see if it’s a topic that I’m interested in (and usually it is).
Podcast ideas?
How about the three of you taking turns with your books and examine/explore how to write protagonists, plot, etc? That would probably give the kick in the pants to finally start purchasing your books.
Again… my thanks.
The SFF Marketing podcast is one of my favorites so I’m sad to hear you’re taking a break. I like the author interviews and the episodes with just the three of you, but I do agree that large chunks of the author interviews are starting to sound the same (with the same responses from the guests) and it seems like people ask you the same questions when you open it up to Q and A rather than searching the site for previous responses.
My suggestions would be to do more topical interviews where the guest was coming to talk about a specific topic rather than the general topic of their author journey. For example I really loved the episode with Jessica Pierce on Instagram because it felt like most of what she said hadn’t been discussed before.
Maybe you could even do a monthly theme where all the interviews that month are somewhat related? For example, a month on reader interaction and you could have someone who runs a large facebook group, someone who does conventions, and someone who uses Discord or a less common way to interact with fans. Also, it would be OK if the episodes are a little shorter since they would be so focused. 🙂
Here’s some more ideas: Unusual revenue streams (Bookfunnel, selling to schools, paperbacks), business stuff (tax preparation, interview a lawyer or accountant about LLC and other stuff), book launches or rapid releases, and Reader Events (on Facebook or elsewhere).
I know Joe said he wasn’t going to talk about his rapid release strategy but that made me really sad because I was interested to hear what he was going to do (Lindsay too!). I personally would be ok with you pulling in authors from other genres as well, like romance (I realize that sounds like betrayal)! But I know authors in different genres do cool stuff too, for example I know several romance authors have done in person events or have their own book subscription boxes for their readers.
I like your idea of monthly themes. If they take up your suggestion about authors from other genres, I hope they’ll check out Frank W Butterfield’s Nick Williams Mysteries series. He’s 30 books into it with a rapid release schedule of a new book released roughly one each month. I think there’s a lot to learn from other authors – one of the main reasons I keep up with this podcast/YT show.
Butterfield’s level of output is more the norm in the Romance genre, and he does have a series that focuses on love stories to reach that market. I’d be interested to know what his production process is and how he’s leveraging his now extensive backlist.
I will miss getting my weekly dose of Lindsey, Jo and Jeff! Already looking forward to your return! I like the Q&A sessions, but also the author interviews. I know this is about marketing, but I wouldn’t mind some craft topics. Nothing sells the last book like the next book … or however that goes.
Rest and recharge, and enjoy your time off …
Hey Lindsay, Jeff, and Jo. First, I want to thank you. Your SFF Marketing podcast is one of my favorites and I thoroughly enjoy listing to you on my early morning weekend runs along the Spokane river on the Centennial Trail. I completely understand that burnout is a real thing and I wish y’all a nice long rejuvenating break. However, if you should decide to continue the show as is or choose a different direction, I’m all for it. I’ve learned many things from your insights and interviews. That said, I have a few suggestions if you care to consider them.
One of the things I like best about the handful of writing podcasts that I regularly listen to are tips, success stories, and news items. You mentioned on the lastest show that you felt like you’ve been doing the same thing repeatedly lately and I understand that can get old. On the other hand, I think periodically going over the same basic marketing principles in combo with evolving trends is also a good thing for those of us who are still in the beginning stages of writing and publishing.
I really enjoy hearing a podcaster’s take on things in the news. Joanna Penn always has updates on interesting news items as does the sell more book shows guys, Jim and Bryan.
I also enjoy author interviews but one way you might change it up is to expand the scope of discussion to still include marketing but also any and every thing beyond that. Of course, that might necessitate a show name-change to reflect a broader scope or different scope. I think all your listeners would love whatever you do.
Of course, nothing wrong with taking a long break, like a year or so, or calling it good and go find other interests to focus on.
I’d love to hear more about the craft of writing. Like, what are each of you passionate about related to your own writing (genre, characters, plot, world-building, etc.). Maybe shake up the show format by switching who plays main host for topics that most appeal to each of you. I just had a cool thought – maybe you each take a turn interviewing the other two on all things indie author??
Anyway, love your show. Hope you all get some rest and rejuvenate. Lindsay, I look forward to meeting you at the Seattle event if you make it this fall. Thanks for all you guys do. Cheers.
Hey guys,
Just wanted to say that I’ve looked forward to your show every episode for the last 18 months. I understand about needing a break and I hope you all get the rest you need – but boy am I gonna miss it! Happy writing!
I swear I didn’t see this comment before I mentioned you as one of the authors they should follow-up with!
I love what you’re doing with the dragons. I haven’t read much fantasy since High School, and I’m so glad to have found your series. I’m enjoying the stories very much.
Hi guys,
I’ve come out of lurkdom to say how much I love the show, and how sad I am that you are taking a break. However, you don’t owe us anything and you must do what’s right for you guys.
Maybe bi-monthly podcasts? Would that be more do-able? One with a guest and one with just the three of you?
I like the inspiration stories the best – hearing how a writer has gone from zero to full time writer always encourages me.
Would you consider doing some craft topics? You could maybe talk about sff related issues i.e. world-building?
Just wanted to show support for the show, I’m sure whatever you decide to do will be interesting.
Oh no! Please don’t stop! Like many writers, I work in isolation, with no other writers around to exchange ideas with, so your show is a way of feeling in touch with my tribe. I listen even if I’m not super interested in a given topic just because of that. You are the most personable podcasters of my “Big 3” (Joanna Penn, Mark Dawson’s show, and this), and while you’re all accomplished, you are humble and funny, too.
Suggestions: maybe 2 of the 3 of you could do the show each week, giving you each a little break? Or even bring in a fourth person to help with the rotation. Also, I’d be more than willing to support the show through Patreon. I enjoy the interviews and the Q&As. Although some things get repeated, it’s still a way of keeping up with the industry and, like I said, of feeling in touch with my tribe. So I really hope you will continue.
Thanks for your time and the great shows so far!
Well. Now I know why there was no new podcast this week! I normally listen Wednesday mornings while I’m working the part time early morning job, but had gotten into an audiobook series last week and didn’t listen until today.
I will be VERY SAD if you guys don’t come back! I love your show and recommend it to a lot of my SF/F author friends. I love both types of shows you do–the Q&A as well as the author interviews. Although, I do have to agree with Lindsay that it seems you go over a lot of the stuff in the Q&A over and over again, so maybe if you guys want to do solo (sans guests) shows, you can dive into other aspects of being professional authors that might be more than 101 or 102 level stuff.
I’m in the process of rebooting a podcast after letting it go dormant last year due to craziness for all three of the hosts. We’ve decided to go into the reboot doing seasons that will be clearly defined. Perhaps, to stave off burnout, you guys could consider doing that as well? Plan 4 – 6 weeks twice a year where you don’t do podcasts, or if you do anything, just do a live event where viewers can ask questions or you talk on a particular topic.
Anyway, I’ll be waiting eagerly for your return! Hope you all come back rested and refreshed!!
I feel like while you have covered everything you think you can cover there is always a new author out there looking to understand how to market their work.
I tune in each week to see how your process is going and to learn from your ideas. The question shows are great. I think another great idea would be to get authors on and give us a after action report on what they did and think they could do better and things they did awesomely.
Can’t wait to listen to you agin.
I look forward to the show every Wednesday, but despite what some people think, I am trainable and could adapt to bi-weekly or even monthly show.
So many great ideas in the comments!
I’d love to see you continue in a format that makes you feel like you are contributing new information. I always learn something!
Have a think and hopefully you’ll come back better than ever.
I am a new listener but really enjoying it. Like most people I really like the Q and A episodes best – I think they feel the most relaxed and there’s more variety to them.
That said I always gain a new perspective from hearing other authors talk.
I also see how it could be “off brand” – but I like the idea of some craft episodes. I’m sure with the speed writing you guys do there’s a connection between that craft and the marketing (in addition to as someone noted, the best marketing being having a well-written book).
I’d also be happy with biweekly or monthly episodes.
I hope you keep doing the podcast. I have been a regular listener for years now and I appreciate all the work you put into providing the content. I have a long drive to the day job and often look to see if a new episode has posted yet. I’d love to hear more from authors that are doing something a little different and being successful at it, such as Sarah K Wilson. That’s probably my favorite episode and I’ve listened to it several times. Finding more content like that would be amazing. Also, maybe some step-by-step episodes on marketing would be good. I hope to hear from you soon! Recharge, relax and come back refreshed!
This and Joanna Penn’s The Creative Penn are the only podcasts I listen to every week. Since you’re on break I’ve had to resubscribe to my second-tier podcasts and go looking for new ones. There’s a reason the SFFMP is top tier so I do hope you will come back in some form.
What I like about your current show is how you get out of the way and let the authors talk about their journeys, tips, and successes. Joanna Penn does this as well. I love her views on publishing news and follow her personal updates. She’s inspiring! Your podcast is so inspiring as well. I enjoy the solo episodes where you all talk about your own work as much as I enjoy the interviews. And hearing the authors doing well counteracts all the daily doom and gloom in the publishing industry. Whether the marketing tips are useful or not, just hearing about others’ successes is a bright spot in my week.
Is the problem that you are no longer getting a benefit from these shows? I noticed that you do not have a Patreon, and now that you have reached the upper heights of success the tips are no longer game-changing. Joanna Penn and Mark Dawson/James Blach do their shows as content marketing for their products and you don’t have any “how to write/publish” courses or books available. This podcast is a weekly multi-hour gift of your time and creative energy to the author community. Maybe it’s time to get sponsorships? They’re easy to skip. I would like for you to get compensated however it makes the most sense for your situation — but not if it sucks the fun out of the podcast for you. Although I really love it I hope that you will continue to enjoy it for yourself as well.
If you do come back, I hope you will continue to share about your journey, successes, and learning experiences, and I hope you will feature other authors who will do the same. Thanks again for all that you’ve given to the community and the difference you’ve made in my week.
Enjoy the well-earned break!
Buuuuut … come back!
As an SF author, I value every episode (and have been there since the start). Yes, sure the “same” advice might be touted and to YOU it can feel stale (hence the break), but not to a lot of listeners, me included. My listening time in the car or cooking benefits hugely from sometimes hearing the same thing said in a different way – or maybe I did put it in place before and I need to review what I’m doing. Also unlike other interview podcasts, you let the authors freely talk and don’t lead their responses with stifling closed questions, or questions that already presume an answer – much appreciated.
I don’t agree that the landscape changes so slowly that there’s nothing to say each week …
Interviews with authors are my faves, especially when they have a specific content niche, or specific marketing expertise. But I love the “solo” shows as well 🙂
Here’s hoping you’ll continue!
Hope the podcast comes back. I am grateful for the time and effort all of you put in. There is so much that we have learned from the show and hope it continues. It would be nice if you could expand the topics to include things like productivity, tips on doing social media and other nonexpensive ways of finding new readers and keeping old ones. Branding and marketing in general, statistics are always welcome, interviews with successful authors on the fringes like cozy mysteries with magic in them, more urban fantasy writers, paranormal romance writers, etc. It might also be nice to interview/have question and answers with some experts on some of the things we need to be able to do like how to write good auto-responder email, how to deal with fans, best practices for utilizing Beta readers, how to write quality blurbs, what a good author website needs, etc. Please enjoy your downtime, but please come back, even if it is not an every week thing. WE NEED YOU!!!!
Enjoy your break!
This is my favorite podcast, so I really hope you come back. The comfortable banter between the three of you makes the podcast feel like hanging out with friends. That makes any episode enjoyable, whether Q&A or interviews.
I would echo that being SFF is another major selling point of the podcast. What works for thrillers, mysteries, and romance doesn’t really have much relevance for our genre, so I’m much less interested in a more generic indie publishing show.
Thank you for SFFMP! My fave podcast, I’m so sad you’re taking a break – what will we listen to!? I love everything you do. Such a brill, fun, and useful show. Enjoy your rest! 🙂
I miss you guys like whoa. I wasn’t able to comment until now because I’m dealing with a broken leg, but I miss seeing you in my podcast feed every week. If you’re looking for more to talk about, I’d really love to hear about fiction authors really cultivating wide audiences. There have to be some out there that are doing well. I’m tired of hearing that KU is the answer to everything. I hope you come back after your break!!
Just adding my voice to let you know that I listen every week and find your show so helpful! You need to do what’s best for you guys, but I already miss hearing your wisdom and that of your guests every week.