SFFMP 15: YouTube Marketing, Facebook Events, and Increasing Mailing List Sign-Ups with Bryan Cohen

January 20, 2015 SFFpodcast Author Interview, Podcast

Tonight we interviewed Bryan Cohen, the author of the YA science fiction/fantasy series Ted Saves the World and the co-host of the Sell More Books show. Bryan is a relatively new fiction author, but he’s been publishing non-fiction for a while longer, and he’s sold 35,000 books across all of his titles. He’s definitely got the entrepreneurial spirit, and we got some great tips by talking to him.

Here’s a look at some of what we covered in the interview:

How to run a successful Facebook Event that actually sells books
Starting a YouTube channel to entice more people to check out your work (Bryan’s new video project is the Bryan Cohen Showen)
Networking with other authors
Tips for getting more people to sign up for your mailing list (Bryan referenced Joanna Penn’s recent post: How To Grow Your Fiction Email List Subscribers. My Own Case Study)
Are any of the other social media platforms (Twitter, Google+, Pinterest, etc.) worth the time investment?
Having a photo shoot done to ensure you get some great (and original) cover art for your series